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File #: 17-657   
Type: Orange County Local Transportation Authority Item Status: Committee Ready - Regular Calendar
File created: 7/10/2017 In control: Legislative and Communications Committee
On agenda: 7/20/2017 Final action: 7/24/2017
Title: Consideration of Measure M Identity Enhancements
Sponsors: Ryan Armstrong, Lance M. Larson
Attachments: 1. Transmittal, 2. Staff Report, 3. PowerPoint

Title

Consideration of Measure M Identity Enhancements

 

Overview

In an effort to increase awareness of Orange County’s Measure M and avoid confusion with Los Angeles County’s local sales tax measure of the same name, it is recommended to enhance the Measure M identity and incorporate a new name and logo into signage and communications materials.

 

Recommendation(s)

Approve renaming Measure M and incorporate the OC Go logo into signage and communications materials.