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Title
Consideration of Measure M Identity Enhancements
Overview
In an effort to increase awareness of Orange County’s Measure M and avoid confusion with Los Angeles County’s local sales tax measure of the same name, it is recommended to enhance the Measure M identity and incorporate a new name and logo into signage and communications materials.
Recommendation(s)
Approve renaming Measure M and incorporate the OC Go logo into signage and communications materials.